Company Awards

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“From the thousands of dealers in North America – and hundreds of nominations – these 100 dealers are the best of the best,” said Boating Industry Editor in Chief Jonathan Sweet. “These dealers excel not only at the business of selling boats, but also delivering a great customer experience.”

The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Boating Industry Top 100 has recognized the top dealers in North America every year since 2005.

“As the Boating Industry Top 100 celebrates its 13th year, the dealers on the list are stronger than they have been since before the Great Recession,” Sweet said. “The Top 100 and Hall of Fame reached nearly $2.7 billion in total revenue in 2015, surpassing last year’s total by more than $100 million. These dealers also faced stiff competition to make the list, with the highest number of applications since the recession.”

Irwin Marine is honored to be named in the top 100 8 years in a row. We are equally as proud to have been ranked in the top 20 in 2015, 2016, 2017 and 2018. In 2016 Irwin Marine was honored to receive a Best in Class award for Benefits and Training.  In 2018 Irwin Marine received a Best in Class award for Dealer Advocacy.

Brunswick is a longstanding leader in dealer certification. The Brunswick Dealer Certification program provides Brunswick boat dealers with a proven pathway to new growth and profitability by delivering a superior customer experience through operational excellence. We provide the latest best practices and tools for continuous improvement techniques that successful dealers across the country rely on to reach their goals. Irwin Marine participates in workshops, trainings and best practices through the Brunswick Master Dealer program that allow us to serve our customers in the highest of standards and the latest best practices of the marine industry.

Employee Certifications

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All the boats are shiny and all the showrooms are pretty. But, that is not as important as Irwin Marines collection of experts; hired for their honesty and experience. Trained by the best in the industry and certified annually by the most rigorous programs in the industry. And, all totally committed to you, the Customer. Our team is highly trained in the top of their fields, we strive to maintain the latest credentials so we can best service you, the customer.


Proud LRTA Member